PathWorks

A trusted partner in driving program and project management and digital transformation

LinkedIn / rasmus@pathworks.dk

— 15+ years of experience in driving transformation

Business & Digital Transformation Leader with 15+ years' experience bridging strategy and execution across Marketing, Digital Products, Procurement, Finance, and Supply Chain. Proven track record of leading large-scale transformations, defining global standards, and orchestrating cross-functional programmes that deliver measurable impact. Skilled in agile leadership, stakeholder engagement, and end-to-end solution delivery across complex value chains - connecting people, process, governance, and technology.

My career began in Business Intelligence and data, giving me a deep respect for specialist expertise and a strong foundation in what it takes to be truly data-driven. This background opened the door to the marketing domain, where I expanded into change management and transformation, and later into broader programme leadership. Over the years, I have become passionate about how ways of working shape outcomes – driving collaboration, accountability, and transparency. This has led me to embrace and champion agile practices, OKRs, and governance models that align strategy with execution.

As a leader, I believe in creating safe and collaborative environments where teams can learn, grow, and succeed together. I see myself as an endurance person, embracing the long haul to success. My leadership purpose is to be the passionate explorer with my crew.

— Skills

Leadership

Bridging Strategy with Execution

Global Transformation

Digital Product leadership

Marketing Planning & Performance

Governance and OKRs

Stakeholder Engagement

Change Management

Communication

Training and Capability Building

Coaching

Agile Ways of Working

Cross-functional Leadership

Data & Reporting Foundations

— Work experience

Product Director - Marketing Planning

The LEGO Group / October 2023 - Present

Product Director on Marketing Planning, responsible for defining and executing the long-term digital product strategy for LEGO's global marketing planning process. Accountable for developing and deploying tools that enable activity and investment planning across 35 Business Units and 800+ global users. The role bridges business and technology - ensuring integrated solutions, governance, and adoption through strong cross-functional collaboration 

Programme Lead - OESP Transformation

The LEGO Group / March 2021 - October 2023

Programme Lead for LEGO's global marketing value chain transformation - establishing and mobilizing the OESP programme from concept to global deployment. The initiative evolved from a brief strategic outline into a multi-year transformation encompassing 25 projects across six global pillars. The goal was to shift LEGO's marketing approach from a paid-first mindset to holistic ecosystem orchestration across Owned, Earned, Shared, and Paid channels. 

Senior Marketing Manager - Marketing Planning & Performance

The LEGO Group / August 2015 - March 2021

Functional lead for Marketing Reporting and Performance within LEGO's global marketing transformation. Responsible for creating the global marketing language, building the data and reporting foundation, and driving global adoption across Business Units and functions. The role connected people, process, and data to enable transparency and performance-driven marketing decisions. 

Senior BICC Consultant - Enterprise Architecture & BICC

The LEGO Group / Aug 2013 - August 2015

Change Management Lead within LEGO's global Business Intelligence (BI) transformation programme, spanning the full LEGO value chain from Supply Chain and Finance to HR and Procurement.

BICC Consultant - Enterprise Architecture & BICC

The LEGO Group / July 2012 - August 2013

Specialist role within LEGO's multiyear BI transformation programme focused on standardizing training, governance, and capability building for data and analytics across the organization. 

Senior Logistics Analyst - Supply Processes & Development

The LEGO Group / November 2009 - July 2012

Responsible for Business Intelligence (BI) data structures and capability building within LEGO's global Supply Chain organization. Focused on improving data quality, reporting standards, and collaboration across global production sites to enable better decision-making and operational transparency. 

Project Manager - Group Purchase

Royal Unibrew / April 2007 - November 2009

Project Manager in Group Purchase responsible for implementing strategic sourcing across Royal Unibrew's global operations.

— Education

Aarhus School of Business

Masters's degree, International Business / 2004 - 2006 

University of North Carolina at Greensboro

MBA / 2005 

Leipzig University

Bachelor's degree, Business Administration / 2003 

Aarhus School of Business

Bachelor's degree, Business Adm. and Modern Languages / 2001 - 2004 

— Certifications

Prince2 Foundation

Coaching for Performance

Hypothesis-Driven-Agile

Speed of Trust

Situational Leadership

Purpose to Impact

 

"I am passionate about culture and ways of working as the competitive edge in any collaboration and transformation and my purpose as a leader is to be the passionate explorer with my crew."

What people say about me

— Morten Rygaard Johansen

Global Marketing Director | the LEGO Group 

I had the pleasure of working right next to Rasmus for 5 years in The LEGO Group, and I can confidently say he's one of those rare colleagues who make work both inspiring and enjoyable. He combines kindness, strategic vision and dedication with an impressive ability to manage complex projects – all while bringing bags of humor and fun along the ride.
He's incredibly hardworking, always ready to support the team, and brings a positive, fun energy to every collaboration. Working with Rasmus means not only delivering great results but also learning something valuable every day. I was fortunate to be able to lean on Rasmus when I started my professional journey, and I'm grateful for everything I learned from him. Just as I did, anyone would be truly lucky to have him on their team. 

— Pernille Ladefoged Sørensen

Director, Strategy & Transformation | the LEGO Group

I had the pleasure of working with Rasmus in leading a large-scale marketing transformation program in The LEGO Group over an 18-month period. Rasmus was the program lead and he quickly managed to bring clarity to a complex program, and to get many cross-functional teams aligned and moving in the same direction, delivering impactful and measurable results.

I experienced Rasmus as highly structured, dedicated, and deeply engaged in the work he took on. What really stands out is his constant eagerness to learn and make things better, his ability to tackle challenges and difficult conversations in a constructive way, and - most importantly - his strong empathy and ability to creating great team dynamics. He is truly one of the colleagues I have enjoyed working with the most. Anyone working with Rasmus will quickly see the value he brings. He's a true asset to any team.

— Phillip Bussey

Director, Global Media Operations & Transformation | the LEGO Group

I had the pleasure of working with Rasmus for over three years, during which he consistently demonstrated exceptional leadership, organization, and drive as a program manager. Rasmus has been a key force behind several global, cross-functional transformation initiatives at The LEGO Group, managing complexity with clarity and precision.

What stands out most about Rasmus is his ability to elevate not only his own work to the highest standards, but also to push the thinking of all the work around him. He creates an environment of collaboration and accountability that inspires teams to deliver outstanding results.

Rasmus is a truly dedicated, motivational, and strategic partner, and any organization would be fortunate to have him leading their most ambitious initiatives.

— Preben Møller

Head of Marketing, Brand, and Innovation. LEGO(R) Brand Parks & Experiences | the LEGO Group 

I had the pleasure of being Rasmus direct leader for almost five years. It has been an absolute pleasure and a lot of fun. Rasmus has a strong drive, can-do mentality and strong understanding of the cross field between marketing and tech. He adds a lot of fun and energy to any team. -And is extraordinary in driving projects forward. Any team would be very lucky to have him

— Jennifer Vandermeer

Director of Licensing | the LEGO Group

Rasmus is one of the most transformative, innovative, collaborative and strategic colleague I have worked with. He is able to look at complex problems and break them down and work cross functionally to gain insight, alignment and tangible results. He embodies the transformative leadership around a philosophy of challenge, change and champion.

— Maria Bech Vestergaard

Senior Product Manager | the LEGO Group

I had the pleasure of being in team with Rasmus multiple times during the last 10 years working with marketing, data, technology and product management. Rasmus has a big drive, and he brings a lot of good energy to the team. Rasmus is very structured, committed and he is always eager to learn and find ways to improve and simplify complex solutions. Rasmus is a great sparring partner and takes good care of his colleagues. I truly hope our paths will cross again.

— Roberto Cobellini

Strategic Marketing Director | the LEGO Group

If you're embarking on a challenging transformation journey that requires strong change management skills, a positive attitude and plenty of resilience - call Rasmus.
I had the pleasure of working hand in hand with him at The LEGO Group to evolve the marketing planning approach and I was consistently impressed by his leadership. Rasmus combines strategic clarity with empathy and active listening, creating an environment where everyone feels heard and motivated. At the same time, he's assertive and determined - able to steer the canoe steadily toward the goal, even through choppy waters. A true professional and an inspiring leader. 

— Thomas Knight

Marketing Product Strategy Lead | Mars | Ex the LEGO Group

I worked and collaborated with Rasmus between 2012 and 2024 across several transformation projects within the LEGO Group, across different roles for both of us in Marketing and Business Intelligence. For anyone fortunate enough to work with Rasmus will find someone who first seeks to understand a problem with a high degree of empathy, then leads others to a solution with an equally high degree of energy. A strong team player who brings a group together, but unafraid to challenge with candour when needed. Rasmus would be an asset to any team, and someone I would happily work with again in the future without hesitation

— Lars Kaae

Director Global Marketing Planning | the LEGO Group

Rasmus is an exceptional professional who consistently delivers transformative impact through a rare combination of strategic clarity, empathy, and energy. Rasmus has been involved in multiple large-scale transformation initiatives in The LEGO Group where he has demonstrated the ability to navigate complexity, align diverse teams, and drive measurable results. The square root of what Rasmus brings to the table is; A structured approach, relentless drive, and eagerness to learn, alongside his talent for simplifying complexity and fostering strong team dynamics built on trust and respect. Any team would be fortunate to count him as a member.

— Mikkel Rossing

Senior Product Manager |  the LEGO Group

I had the pleasure of working with Rasmus for two years in the Marketing Product organization at the LEGO Group, where he also stepped in as my interim manager for a couple of months. Rasmus is energetic, positive, and kind - someone who brings great energy to any team. During his time as my manager, he offered valuable advice and was a strong sparring partner and coach. His supportive and solution-oriented mindset makes a real difference!

— Mette Victoria Kremmling

Strategy & Transformation Director, Strategy Partner to CFO | the LEGO Group

I had the pleasure of working with Rasmus on a large global marketing transformation project for 2+ years. Through the project Rasmus managed to create a strong global network and build a great amount of trust and respect from the receiving end of the organisation, which had a very positive impact on the implementation and change journey. Rasmus' personal competencies and positive mindset has been a pleasure to work with, and made going to work everyday a little more fun.

— Lincoln Armstrong

Retired Director Marketing Planning, Americas | the LEGO Group

I want to highly recommend Rasmus Norremark for any role in Business & Digital Transformation, Marketing Planning & Performance, and large change management rollouts! I worked for years with Rasmus at LEGO as we launched a new Marketing Landscape and cost performance system starting in 2016 that impacted hundreds of users. Rasmus has a very strong understanding of information /data and how it can be used properly in an organization. He has the vision to determine what key factors will be important going forward, and how to plan and roll out a brand new process in an environment of significant change. He is very bright, capable, and is an excellent addition to any team